Our leadership team at NZ Nutraceutical Sdn. Bhd. comprises visionary experts with deep experience across food science, business strategy, and global operations, united by a commitment to advancing health through science-backed nutraceuticals.
Mr. Kee Tan
Founder Scientist and Chairman
Mr. Kee Tan is an award-winning pioneer in food science with over 30 years of experience. He holds globally patented extraction technology for Omega-3 and low-salt soy, and revolutionized quality control for wheat species identification using fingerprinting technology. As a former Nestlé researcher and pilot plant researcher for multinational food conglomerates, he successfully commercialized functional foods and sustainable manufacturing processes, earning the World Congress of Food Science Award. Mr. Kee Tan is a strong advocate for science-backed wellness, bridging research with public education while championing sustainability. His leadership drives our biotechnology breakthroughs, positioning NZ Nutraceutical as a forward-thinking leader in the health industry.
Mr. Wong Kim Chooi
Founder & CEO
Mr. Wong Kim Chooi brings over 25 years of strategic leadership from Malaysia’s corporate sector. Renowned for exceptional project management and strong partnership ethics, he possesses a keen ability to identify market trends and promising projects. Mr. Wong is known for his fair and honest approach to business partnerships and has successfully managed several large-scale projects. He also has experience in intrapreneurship with a prominent listed company in Malaysia. His expertise in financial analysis, project management, computational big data analysis of market trends, and aligning company strategies with government policies makes him instrumental in establishing NZ Nutraceutical as a key player in the trillion-dollar health industry.
Mr.Simon Chong Chow Chek
Managing Director
As the Managing Director of NZ Nutraceutical, Mr. Simon Chong leverages over 20 years of strategic leadership in scaling complex operations. His proven ability to transform businesses from localized services to global distribution networks directly strengthens NZ Nutraceutical’s infrastructure. Mr. Chong excels at building partnerships with both government and private sectors and driving market expansion, ensuring seamless end-to-end support for distributors, including those in Singapore.
Mr. Paul Tan is a Biomedical Scientist dedicated to translating complex scientific research into life-changing supplements. With experience leading gout trials and advocating for evidence-based health, he ensures that every NZ Nutraceutical product meets the highest standards of safety and efficacy.
Jezrael Revalde is a Biomedical Scientist whose groundbreaking work in drug development is fundamental to NZ Nutraceutical’s mission. His expertise in genetics allows us to create targeted, science-backed formulas designed to work synergistically with the body.
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