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Our leadership team at NZ Nutraceutical Sdn. Bhd. comprises visionary experts with deep experience across food science, business strategy, and global operations, united by a commitment to advancing health through science-backed nutraceuticals.

Mr. Wong Kim Chooi
Founder & CEO
Mr. Wong Kim Chooi brings over 25 years of strategic leadership from Malaysia’s corporate sector. Renowned for exceptional project management and strong partnership ethics, he possesses a keen ability to identify market trends and promising projects. Mr. Wong is known for his fair and honest approach to business partnerships and has successfully managed several large-scale projects. He also has experience in intrapreneurship with a prominent listed company in Malaysia. His expertise in financial analysis, project management, computational big data analysis of market trends, and aligning company strategies with government policies makes him instrumental in establishing NZ Nutraceutical as a key player in the trillion-dollar health industry.

Mr.Simon Chong Chow Chek
Managing Director
As the Managing Director of NZ Nutraceutical, Mr. Simon Chong leverages over 20 years of strategic leadership in scaling complex operations. His proven ability to transform businesses from localized services to global distribution networks directly strengthens NZ Nutraceutical’s infrastructure. Mr. Chong excels at building partnerships with both government and private sectors and driving market expansion, ensuring seamless end-to-end support for distributors, including those in Singapore.

NZ Nutraceutical is led by an award-winning team merging decades of scientific innovation with global business excellence.
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NZ Nutraceutical (SG) Private Limited
143 Cecil Street, #16-01, GB Building.
Singapore 069542.
+65 8945 8513 (SG)